As an entrepreneur, if you are not on Snapchat, you are making a huge mistake.
If you feel anything like I did before I was on Snapchat, you are very hesitant to get on Snapchat and to start snapping.
I get it! I felt the same way.
Much of why I felt the way I did is that I had always heard that Snapchat was for high school and college kids.
Well, it may have started out that way, but it’s changing…fast!
- There are 8 billion video clips each day (vs. 8 billion video clips per day on Facebook)
- As of 2015, there were 100,000,000 daily active Snapchat users
- 18% of all social media users are on Snapchat
- 9000 photos per second are shared on Snapchat
- Average time per day a Snapchat user uses Snapchat: 30 minutes
- Percentage of marketers that use Snapchat: 1%
- Number of Snapchat “stories” viewed per day: 1 billion
Snapchat was started in 2011 – so it has taken 5 years for Snapchat to suddenly become the place to grow a social media following.
So why is everyone suddenly using Snapchat? And why is Snapchat an essential tool for entrepreneurs, particularly who use the internet for their marketing?
Simply stated, Snapchat is an essential tool for internet marketers because of the ease of use, extremely high engagement, and because navigating your way on Snapchat right now is sort of like charting new territory in the wild west – that is, it is a wide-open platform with over 100 million users looking for content!
If you look around, Snapchat is everywhere!
Facebook, Twitter, and Instagram users tirelessly promote their Snapchat channels. But why?
Again, it is because it is easy to use, has high engagement numbers, is growing at a rapid pace, and there are less than 1% of internet marketers using Snapchat, which means those who get in now can see rapid growth and engagement.
Getting in now helps get you established and growing a presence much like entrepreneurs did with Facebook back in 2005.
After having used Snapchat for a month now, and after having really studied how to use Snapchat and why I should be using Snapchat, I came up with 12 big reasons why people, particularly businesses and content marketers, are suddenly using Snapchat like never before.
12 Reasons Why Smart Entrepreneurs are on Snapchat
If these 12 reasons can’t convince you that you should be on Snapchat, then you either aren’t yet ready or are never going to be ready.
The bottom line is that Snapchat is quickly becoming the most effective social media platform for getting your message out to people who are interested in your message.
Because people actually have to choose the content they consume on Snapchat, as a social media broadcaster you are in a unique position to create clever, fun, and valuable content that will keep your crowd coming back for more every day, all day long.
Try it and see. The results are amazing.
With that, here are the 12 reasons why smart entrepreneurs are on Snapchat.
Snapchat is Personal
If you are an online marketer, you have likely already read, been told, and/or realized that people don’t want businesses to market their products directly to them. For the most part, people are numb to traditional forms of advertising and marketing.
Instead, people respond better to marketing that is personal, non-intrusive, and that isn’t blatant.
People prefer personalized experiences. People do not want to feel like they are being marketed to, even if they are being marketed to.
Gary Vaynerchuk has what he calls the ‘jab, jab, jab, right hook,’ which means you provide routine, raw, clever content that lacks marketing for a few ‘jabs’ and then when you are ready to market you give them the ‘right hook.’
And when it comes to creating a personalized experience, there is nothing better than Snapchat. If you want to throw a few jabs prior to landing the right hook, Snapchat is perfect for that.
Snapchat allows businesses and personalities to provide a ‘behind-the-scenes’ look at the day-to-day of the business and/or celebrity. And consumers want that.
If you think about it, the number cited above – that the average Snapchat user spends 30 minutes per day on Snapchat – and snaps are at most 10 seconds – that’s time to watch an awful lot of snaps!
So if you create a lot of content that equates to a bunch of ‘jabs,’ your crowd isn’t going to be put off to the occasional ‘right hook.’
The personal nature of Snapchat will build familiarity and trust in the minds of your followers better than any other social media platform. There is nothing that builds such familiarity and trust better than putting a face behind a product, a voice behind a product, that people can indeed become familiar with and learn to appreciate and trust.
Snapchat Has Strong Social Engagement
I can tell you from my own personal experience on Snapchat, and I’m just getting started on it, but I’m seeing more than half of all my friends watching each and every snap I publish.
I’m not kidding.
And I’ve read from various sources that having more than half of your friends viewing each and every snap is not uncommon.
Not only that, when two people are snapping back and forth, they get a push notification for each and every time a snap is sent to them, which most people immediately view and respond to. This social “loop” back and forth is strong and encourages more and more participation as the user becomes more familiar and comfortable with the platform.
The fact is, people love visual engagement. That is behind the success of Instagram, which has an emphasis on photos. Snapchat has an emphasis on videos, or ‘stories,’ which is terribly engaging for the viewer.
And people love getting information ‘in the moment’ the way Snapchat delivers it. If someone posts a 10 snap story, and you happen to log in and start viewing when they are posting the third snap of the story, you are literally getting this information practically as it happens.
No other service is as engaging, and the audience engages like on no other platform. Your followers will be committed to you, as you will see as you analyze the information Snapchat provides you regarding engagement.
Snapchat Offers the Fastest Way to Share A Moment
As discussed above, when a Snapchat user publishes a ‘story,’ they are doing so in real time.
A ‘story’ is a series of videos and/or photos that tell a story. Each snap can be 10 seconds long, and a story can consist of as many snaps as the publisher desires.
Once you take a picture or create a video, you cannot go on to create the next picture or video without publishing the first photo or video.
Uploading the photos or videos is practically instantaneous.
Even just logging into Snapchat one will find a friction-free log in, as you are taken straight to the camera and camera button. You can open the app, film a 10 second video, and have it on the internet within a second or two of the video being recorded.
No other service provides anything like that, at all.
People Let Their Guard Down on Snapchat
Because Snapchat is raw, generally unedited, in-the-moment content, people tend to let their guard down and have fun with it. That allows for a more intimate relationship between the person broadcasting content and the people who view it.
And viewers love the kind of ‘behind-the-scenes’, intimate content that Snapchat broadcasters tend to provide. And these viewers reward the content provider by coming back for more.
The savvy online entrepreneur or content marketer can use this platform to engage their follower base like no other platform provides, and to provide fun and relevant content that will provide greater engagement numbers than any other platform.
Snapchat is Highly Addictive
From the standpoint of the clever entrepreneur who chooses to add Snapchat to their arsenal, the fact that Snapchat is terribly addictive plays to their advantage.
Everything about this app makes it terribly addictive for most Snapchatters.
The fact that information is posted practically in real time and behind-the-scenes creates an environment where people who follow clever Snapchatters can’t get enough of the information being provided.
The fact that most Snapchatters spend an average of 30 minutes per day on Snapchat means they are consuming a great deal of snaps given that each snap has a maximum length of 10 seconds.
And the percentage of online marketers that are using Snapchat is minuscule – only 1% of all marketers are making use of the platform. That means that the door is wide open for marketers to reach an audience who is starved for their content.
And the fact that Snapchat content demands attention only adds to the addictiveness of the platform. Because snaps disappear after 24 hours, and people know that, when they don’t want to miss anything, they check it often.
Snapchat is Easy
The first few times you play with Snapchat, you are going to wonder why it is so hard. Only, it isn’t hard.
The problem with Snapchat for new users is that it is not intuitive, at all.
But don’t worry! It is actually terribly easy, once you start to figure it out.
You can create awesome, engaging content for your followers in seconds, and broadcast it to the world just as easy if not easier than any other platform.
It just takes a little practice.
And if you are consuming snaps made by others, that is easy, too.
Snapchat is Fun
Provided you engage people on Snapchat, you’ll find that Snapchat is indeed fun.
And there are different ways to have fun with Snapchat.
First, thinking up and creating content is fun. As you get better and better with Snapchat (and I still have a long way to go), your snaps will get better, and more clever, and you will enjoy what you are creating.
Also, you will enjoy seeing the response of your followers both in the number of views you are getting of your content as well as the engagement you get from your content. Your followers will indeed snap you back from time to time and it is a great thrill when people reach out to you on Snapchat.
You will have fun watching your audience grow.
And you will have fun watching other people’s snaps.
As for myself, I’ve got a list of three or four people whose snaps I do not miss. Period.
And I look forward to those three or four people producing content.
The same will happen for you as you embrace the platform and start having fun and seeing the platform’s potential.
Snapchat is Exciting
I find Snapchat terribly exciting.
Not like riding a roller coaster exciting. And not like an NCAA championship game exciting.
But when I get a push notification from a follower letting me know that I’ve received a personal snap, I do get excited about it.
I first wonder whether it is a picture snap or a video. I always hope it’s a video.
And, of course, I wonder what it’s about.
More often than not, snaps I receive are thanking me for the information I’ve provided in my ‘Snapchat Tip’ series.
I have a few friends on Snapchat that I’ve never met in person, but they like to send me random thoughts with images. Which is quite cool, actually.
But the important thing is that people feel compelled to reach out to me, whether it is to be silly or to be serious. Either way, someone I have never met in person has reached out to me – and that is terribly exciting in and of itself.
It is also very exciting to get new followers. Snapchat is not an easy platform to get followers on, and you have to really work hard on other platforms like Instagram, Facebook, and Twitter to get noticed and to gain followers.
So every time the ghost lights up and lets me know I’ve got a new follower, I’m very excited to follow this person back and see what kind of content they are putting out there.
Snapchat Will Strengthen Your Online Presence
With the constant increase of mobile internet use, as well as the continuous growth of social media, it seems obvious that using Snapchat to increase your brand awareness will strengthen your online presence.
As stated above, the engagement numbers with Snapchat are huge. You really have an awesome opportunity as an online marketer to connect with your audience in a fashion that is simply not achievable on any other platform.
By broadcasting daily and consistently, your crowd will grow and become more and more committed to you quickly. Additionally, by reaching out to people in your crowd through the use of personal snaps and with responding to people when they send you a personal snap, you build that level of trust and friendship that cannot be gained on any other social media platform.
People Spend a Lot of Time on Snapchat
Snapchat users spend an average of 30 minutes per day engaging on Snapchat!
That number is astonishing!
Particularly when one snap is a maximum of 10 seconds long. That means they are viewing an awful lot of content!
And with as addictive as Snapchat is, and with the pace at which Snapchat is growing, the odds are that the time people spend interacting on Snapchat is going to increase dramatically in 2016.
If people are spending that amount of time on this platform, then Snapchat is a no-brainer for internet marketing in 2016.
You Can Attract and Retain Followers on Snapchat
By providing relevant, fun, informative, and valuable content on Snapchat, you will be able to retain followers who learn to enjoy your content and trust you as a content provider. And you will likely find these followers also choosing to follow you on other social media platforms.
Attracting followers on Snapchat is a real trick, as there is no search function within Snapchat that would lead followers to you. Instead, you have to rely on marketing your own Snapchat account on other social media platforms, on your blog, and in your communications with your customers and your followers on other platforms.
All the Big Advertisers are Flocking There
And they are spending BIG bucks to have a presence on Snapchat. If that can tell you anything.
Advertisers and big business know where to put their money, and they put it where there is a crowd.
And big business is spending a lot of money to get in front of the Snapchat crowd.
Where they go, others will follow.
See You on Snapchat!
That’s right. After reading this I am hoping that you choose to find me on Snapchat (@DivorceWorkforc) and snap me with your thoughts about this article, or anything else for that matter.
If you are an entrepreneur, and you want to reach a crowd that is hungry for your content, then look no further than Snapchat.
It would be awesome if I were a Snapchat investor, as I have so much good to say about it’s potential for all businesses who choose to market on the internet.
I’m fully behind it as a platform for all entrepreneurs to grow and retain an audience, build trust and friendship, and instill loyalty in their crowd.
And Snapchat can do that for you.
See you there!
By the way, if you’ve not read my proclamation, be sure to check it out: